In the past decade or so, the awareness of the term „fair trade“ has grown exponentially. People usually connect it with chocolate or coffee, but it actually covers the markets of almost all kinds of products, for example fruit, vegetables, etc. While the fair trade products can have a reasonably higher price, that extra cost is worth every last cent. There are many reason why more and more people should consider buying only(or mostly) fair trade products. Farmers and producers of ingredients get a fair price for fair trading. Rather than receiving the absolute minimum of money for their products, they will get a fair and more liveable amount. Farmers and producers around the world get a better deal, which can mean a major improvement in their quality of life.
Apart from the fact that the farmers are paid more, fair trade certification certifies fair labor that ensures good working conditions, no discrimination, no child labor, and no forced labor. It gives a good opportunity for small farmers from developing countries suffering from extreme poverty and bad working conditions, while at the same time promoting enviromentaly friendly production.
Why is buying Fair Trade products „worth it“?
Some people are discouraged to buy fair trade as it can be more expensive which might be true, but not necessarily, as the fair trade producers try to stay competitive with their prices. Any additional cost however is more than worth the investment. When you buy fair trade, you know that relatively more of your money goes towards the farmers, it’s not just the manufacturing company and its stakeholders who will benefit from your purchase. You also contribute to a more equal and just society. You show that life is more than just saving a few cents in your culture, but about creating a fair and happier life for people around the world.
But let’s not forget that the consumers also benefit from buying fair trade products.
Fair Trade means high quality goods, which are often handmade, what means closer attention to detail which shows on the higher quality of products. Farmers grow and harvest the crops in a much smaller quantity, which can mean much more fresher and tastier products.
Fair Trade also promotes enviromentally sustainable production. Fair Trade is actively putting integrated farm management systems into practice, which have a major effect on improving soil fertility and preserving valuable ecosystems, as well as limiting the use of dangerous chemicals. That means production that’s safer both for you and for the people who grow it. Another of many advantages of Fair Trade is creating cooperative structures for the farmers, who are then able to invest Fair Trade earnings in their communities, improving housing, healthcare, and schools. 7. Fair Trade is trade farmers can count on.
Fair Trade means what you buy matters. By choosing Fair Trade products, you are not only accessing high quality products, you are making a difference in the lives of the people who grow the food you eat and the goods you use.
How do we recognize „Fair Trade“?
When buying a product in the supermarket, always try to look for the Fair Trade Certified label. It’s one of the most recognizable labels in the world, and is one of the most reputable ethical and enviromental certifications.
So next time you are out shopping for food, or other products, for example cotton or wine, you can feel better about buying fair trade products. You’ll know that not only you are contributing to a fairer, more just and more sustainable world, you‘re also setting up a sustainable future. You’re creating better conditions for a future generation to continue to produce fairly, while protecting the environment and doing our planet a favor.